As a creative director, writer, editor and brand voice consultant, I’ve built a career chasing the magic of words — exploring their power to make people stop, think, and feel.

I craft everything from books, websites and ads to press releases, tone-of-voice guides, social campaigns and names. Along the way, I’ve collaborated with leading brands including Apple, Google, Soho House, YouTube and Loewe, and agencies such as R/GA, JKR, Ogilvy, Koto and Spring Studios.

I’ve also founded my own rare book and collectible toy business, Colourful Fable.

But one constant has always kept me driven: the power of a story, well told.